Case Study
Client
Statement Design Concepts
Industry
Luxury Interior Design
Services Provided
Custom Website Design, SEO, Strategic Copywriting, Social Media Marketing
Key Objectives:
Redesign a brand image to attract high-end clientele, establish a strong online presence in the Virginia market, and generate qualified design consultations.
Client Overview:
Statement Design Concepts is a talented interior design firm in Virginia, known for creating beautiful and sophisticated residential and commercial spaces. While their design work was exceptional, their online presence did not reflect the high-caliber quality of their projects, which was limiting their ability to attract bigger and better projects.
Challenge:
There was a huge disconnect between the luxury quality of their work and the poor quality of their website. This gap was creating three significant challenges for their business:
- Their Website Looked Dated: Their old website didn't do justice to their beautiful design projects. It failed to give potential clients the confident, high-end first impression they needed.
- They Were Invisible on Google:When people in Virginia searched for a luxury interior designer, Statement Design Concepts was nowhere to be found. They were missing out on their most valuable potential customers.
- Their Story Wasn't Clear: The website didn't explain what made them special. It was difficult for visitors to understand their unique design style or the full value of their services.
Our Strategic Approach
Our team at SEO Slush created a step-by-step plan to build a powerful online presence for their brand. Here’s how we did it:
- Search Engine Optimization (SEO): We started by figuring out what words their ideal clients were typing into Google. We then updated their website's page titles and descriptions and optimized all of their beautiful portfolio images so that search engines could understand them. This foundational work was designed to help them show up when local customers were searching for a designer.
- Strategic Website Copywriting:The words on their old site didn't sound like a luxury brand. We worked with the owner to define their unique style and then wrote brand-new text for every page. The new copy now tells a compelling story about their design process and builds a connection with anyone reading it.
- Custom Website Design: Their old website didn't work well on phones and made their photos look small. We designed and built a new, elegant website that acts like a stunning digital magazine for their work. The new site is clean, easy to use, and features a full-screen photo gallery that truly showcases the quality of their designs.
- Social Media Marketing (SMM):The firm wasn't active on social media where their clients spend time. We created a new plan for their Instagram and Pinterest, focusing on sharing beautiful project photos and design tips. This helped them start a conversation with the local community and draw more attention to their new website.
Initial Impact & Early Wins
While our partnership is ongoing and we are focused on long-term growth, the new digital presence has already made a significant and immediate impact:
- Immediate Client Acquisition: This was the most important early result. The owner confirmed she signed new, high-value clients who specifically said they called because the new website looked so professional. This proved the redesign was a success from day one.
- Growing Consultation Requests: Since the launch, the number of serious inquiries coming through their contact form has been steadily increasing, building a pipeline of potential new projects.
Conclusion:
The immediate success of the website redesign proves the power of a professional first impression. By working with SEO Slush, Statement Design Concepts has not only solved its initial challenges but has also built the essential foundation for long-term growth. This project is a clear example of how our ongoing partnership—combining design, SEO, and social media—is positioning them to become a leading design firm in the Virginia market.
