Case Study
An SEO Case Study for a Luxury Design Firm
Client
Antonovich Design
Industry
Luxury Interior Design (UAE)
Services Provided
Technical SEO Audit, On-Page SEO, Content Strategy
Key Objectives:
Reverse a six-month decline in organic traffic, improve rankings for high-value commercial keywords, and establish a foundation for long-term online growth.
Client Overview:
Antonovich Design is a premier luxury interior design firm in the UAE with a world-class portfolio. Despite their strong brand reputation, their website’s performance on Google was steadily declining, making them invisible to new high-end clients searching for their services online.
Challenge:
Antonovich Design came to us with a critical business problem: their beautiful website was failing as a marketing tool.
- Shrinking Online Footprint: Their organic traffic had been dropping consistently for over six months, and they had lost rankings for keywords that used to bring in business.
- Technical Issues Were Hidden: The website looked great on the surface, but deep-rooted technical SEO problems were preventing Google from properly crawling and indexing their pages.
- Missed Business Opportunities: Because they weren't visible on Google, affluent homeowners and property developers looking for luxury design services couldn't find them, resulting in lost project opportunities.
Our Solution
We executed a focused, 90-day technical and on-page SEO strategy to reverse the decline and build a foundation for growth.
- Technical SEO Audit & Fixes: We conducted a full audit and resolved foundational issues, including fixing a 95% crawl error rate in Google Search Console and implementing structured schema markup.
- On-Page Optimization: We performed a full on-page cleanup for 30+ core pages, rewriting all meta titles and descriptions and optimizing hundreds of portfolio images with descriptive ALT tags.
- Content Strategy: We developed a location-focused content plan to capture high-intent search queries like "luxury villa design Dubai," establishing their authority in the local market.
The Results
Our intensive 90-day strategy delivered a clear and significant turnaround:
- 3x Increase in Organic Traffic:We successfully reversed the traffic decline, increasing their average monthly organic visitors from ~1,200 to over 3,600 by the end of the project.
- First-Page Keyword Rankings:The website secured 5 new top-10 rankings for high-value commercial keywords that are now driving qualified leads.
- 80% Increase in Organic Leads: The increase in relevant traffic led directly to an 80% uplift in qualified inquiries coming from the website's contact form.
- Improved Technical Health: We reduced crawl errors reported in Google Search Console by 95%, ensuring their website is now healthy and easily understood by search engines.
Conclusion:
By partnering with SEO Slush, Antonovich Design was able to fix the deep-rooted technical issues that were harming their online visibility. This UAE SEO case study clearly shows that a beautiful website is not enough; a tailored and technical SEO strategy is essential for attracting high-value clients online. Our 90-day intensive project not only delivered a 3x traffic increase but also provided them with a strong foundation for sustainable long-term growth.
