Case Study
Location
Atlanta, Georgia, USA
Industry
Pediatric & Family Dentistry
Services Provided
Website Redesign, Copywriting, Local SEO, Conversion Optimization
Goal
Increase online visibility, trust, and conversions
Client Overview:
When SmileNest Family Dentistry approached us, their challenge was clear: They offered exceptional pediatric and family dental care, but their website didn’t show it.
The old site lacked clarity, warmth, and visibility. Parents couldn’t find them on Google, and even when they did, the content failed to communicate the trust and care that defined their clinic. In a local market dominated by well-optimized competitors, SmileNest needed more than a design update, they needed a digital strategy built around trust, visibility, and conversion.
The Challenge: Visibility Without Connection
SmileNest had an excellent offline reputation, but online they were practically invisible.
- No Local Visibility:They didn’t rank for critical searches like “family dentist Atlanta” or “kids dental care near me.”
- Weak Conversion Flow: The previous website had no emotional signals, no clarity, and no direct path to booking.
- Disconnected Messaging: Their copy sounded generic and technical, it failed to reflect their approachable, family-first care philosophy.
The result? Missed opportunities and lost patient trust before the first appointment even began.
Objectives
- Strengthen local search presence to attract families in and around Atlanta.
- Build instant trust through authentic Ux design and emotionally intelligent copy.
- Simplify navigation and booking for mobile users as well.
- Turn search traffic into booked appointments, not just site visits.
The Strategy: Connection + Clarity + Conversion
We focused on three pillars human-centered content, strategic UX, and localized SEO dominance.
1. Copy That Builds Confidence
We rewrote all service pages from a parent’s perspective clear, calm, and confidence-driven.
Every section was built to answer real search intent:
- “How do you keep kids calm during treatment?”
- “Is my insurance accepted?”
- “When should my child visit a dentist?”
Each page ended with emotionally anchored CTAs like “Book a Visit Today” and “Let’s Grow Healthy Smiles.”
2. A UX That Converts
Design decisions were led by trust psychology and conversion data:
- Simplified layout with a visible “Book Appointment” CTA across all pages.
- Friendly color palette, rounded visuals, and genuine imagery of happy kids.
- Streamlined booking flow three clicks from visit to confirmation.
- Optimized mobile-first experience for on-the-go parents.
3. Local SEO & Structured Optimization
We targeted high-intent local keywords and embedded strategic schema:
- Pediatric dentist Atlanta
- Family dental care Georgia
- Kids dentist near me
We rebuilt their Google Business Profile and improved local citations, enabling them to compete directly with top-ranking clinics in their area.
Results: A Clinic That Now Leads Locally
Within 10 weeks of launch, SmileNest experienced measurable transformation:
- 4X Increase in website bookings and form submissions.
- Top 3 Google Local Pack ranking for key dental services in Atlanta.
- +160% organic traffic growth from parents actively seeking pediatric dentists.
- 70% higher engagement rate with visitors spending more time exploring services.
Client Reflection
“Parents constantly tell us they found us through Google and loved how friendly and easy the website felt. It’s exactly how we wanted our clinic represented online.” — Dr. Sarah L., SmileNest Family Dentistry
