Case Study
Build Trust and Attract More Patients Online
Client
NewBloom Fertility & Women’s Health (Arlington, VA)
Industry
Fertility & Women’s Wellness
Services Provided
Website Design & Development , SEO Optimization ,Content Strategy , Lead Magnet + Email Funnel, Conversion Tracking
Key Objectives:
- Build digital trust and visibility
- Rank for IVF & fertility-related keywords
- Increase patient consultation bookings
Results Achieved:
- 3× more organic leads
- 380+ guide downloads
- 3:10 average time on site
- Consistent monthly consultations
Client Overview:
When NewBloom Fertility & Women’s Health from Arlington, VA contacted us, they had everything a successful clinic needs — expert doctors, kind staff, and strong patient relationships offline.
But online, it was a different story. Their website wasn’t ranking, didn’t feel warm or professional, and wasn’t helping them connect with new patients looking for IVF consultations or fertility testing.
They wanted one clear thing:
“We need a website that feels trustworthy — something that helps women feel comfortable reaching out.”
Challenge:
After auditing their site, we found three main issues that were stopping NewBloom from growing online:
- Low Search Visibility : The site didn’t appear for high-intent searches like “IVF consultation in Virginia” or “fertility clinic near me.”
- Lack of Trust-Building Elements:There were no doctor bios, no patient stories, and poor mobile usability, all things patients rely on when choosing a clinic.
- No Education or Conversion Path: Patients researching fertility needed simple explanations, helpful guides, and a clear next step. But the site had none.
Solution:
We built a complete trust-based digital strategy combining website design, SEO, and lead nurturing.
1. Website Redesign with Empathy & Clarity
We redesigned the website, focusing on emotions, not just aesthetics.
- Added real doctor bios with photos and credentials
- Created a “Patient Stories” section to build trust
- Added FAQs, appointment buttons, and a warm, friendly design
- Made everything mobile-first and fast-loading
The result: a clean, calm, and trustworthy website that felt human, not just medical.
2. Content That Educates and Converts
We wrote detailed, easy-to-read pages about IVF, fertility testing, PCOS, and menopause.
No complicated medical language, simply information that is easy to understand and helpful for women who are looking for answers.
Each page was SEO-optimized with terms like “fertility clinic web design Virginia”, “IVF website design USA”, and “women’s health website design.”
We also added structured data for medical FAQs so Google could better understand and rank the content.
3. Lead Magnet + Email Nurture Funnel
To build trust before booking, we created a free “Fertility Basics Guide” a downloadable PDF explaining common fertility questions and treatments.
Once someone downloaded the guide, they received a 5-step email series that:
- Shared helpful fertility insights
- Introduced NewBloom’s doctors
- Invited them to book a consultation in a gentle, authentic way
This helped turn interested readers into confident patients.
4. Technical Setup & SEO Tracking
We rebuilt all website forms with secure, HIPAA-compliant forms, improved speed, added privacy statements, and set up conversion + phone tracking to measure every lead.
Results:
The results spoke for themselves:
- 3× more organic leads within four months
- 380 downloads of the Fertility Basics Guide in just 60 days
- Average time on site increased from 1:12 → 3:10
- Steady increase in consultations every month
Doctors told us, “Patients now say they found us through Google and felt comfortable booking after reading our content.”
That’s the kind of impact that goes beyond numbers.
Conclusion:
This project proved that when you build trust first, visibility and sales follow.
By redesigning NewBloom’s website with empathy, clear content, and SEO strategy, we turned a quiet online presence into a confident digital brand.
Today, NewBloom continues to rank for competitive fertility keywords and more importantly, connect with women who truly need their help.
“Their empathy-led design and content made new patients comfortable reaching out, our consult bookings increased steadily.”
— Dr. S. Patel, NewBloom Fertility & Women’s Health
